But now…only eight weeks later, The Times (4th April) reports the apparent demise of this cupcakey-flim-flam…in the article: ‘Enough with the cupcakes, already‘ ** in which quotes blog, cupcakes are shit:
“Cupcakes seem to be shorthand for some pointless version of post-feminism. Get me a real cake, like a nice bit of banana bread or a good old carrot cake. I’ll leave the nausea-inducing sugar-laden sponges to the morons”
(see the full, and I reckon funnier, piece here).
Cupcakes; who knew they could be metaphor for patriarchal society’s subjugation of us poor dainty women-folk… and what’s so wrong with a little hand-sized cake?
And so, with this article, a zillion pipe dreams of being a cupcake baker and owning a cakeshop are dashed in a second.
Of course, the demise of the cupcake, will mean the launch of some other delicious petites choses…like the whoopie cake (in essence two biscuits gelled together with cream – not unlike an Oreo), and my most romantic of favourites the Macaroon, love love love love Laduree:
There were recipes for macaroons in no fewer than three cookery magazines March/April – and LOOK how many macaroon cook books are out at the moment – Excellent…the two I want the very most are:
How long though, before the macaroon is plucked from the bosom of the marginal into the mainstream? Before it is rendered obsolete, like the cupcake before it?
** I wonder if the links will stop working when The Times starts charging £1 a day to view Times Online? It doesn’t sound like much, but £365 a year is still 2.5 x a TV licence – ah speaking of TV, don’t forget the gawgus Heston at 9pm on Channel4 tonight.